What Is Newsjacking: 5 Examples That Get It Right

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It’s estimated that the average social media user invests roughly 2 and a half hours daily on social media.

So thanks to strategies like newsjacking, ending up being top of mind for users has actually never been simpler for brand names.

In many instances, brand names have actually utilized newsjacking to put themselves in the middle of the discussion and demonstrate their media prowess.

However, attaching your brand to a viral story and being tone-deaf on certain concerns can land you straight in the middle of a tweetstorm of criticism.

So how should brands approach viral newspaper article, and is it worth it to newsjack?

Developing a successful newsjacking technique can yield substantial advantages for any brand. But everything boils down to execution.

What Is Newsjacking?

Newsjacking is a typical media method where a brand name markets itself using a viral newspaper article.

For example, influencers on social networks regularly utilize newsjacking to use their own special takes and develop their audience.

However, this method is often embraced by significant brand names to assist them trend and expand their brand name reach. In unusual cases, the brand can become the center of the newspaper article for much better or for worse.

However, newsjacking is mostly about connecting your brand name to an existing story, not making yourself the story.

The advantage of newsjacking is that it requires extremely little effort and just a little creativity to get your brand trending in no time.

There are a number of methods to newsjack a story using conventional marketing techniques, including:

  • Marketing.
  • Social network campaigns.
  • Writing blog site short articles.
  • Partnering with other brands.
  • Sponsorships.
  • Hosting events.
  • Fundraising.

Most significantly, newsjacking is a tactic available to anyone with an individual or professional brand, so anybody can attempt it.

While newsjacking deals great advantages with really little effort, there are benefits and drawbacks to this method that every brand name requires to think about.

Benefits and drawbacks Of Newsjacking

As the proverbial quote states, “All publicity is great promotion.”

This is mostly real in the social media age, although brand names walk a tighter rope than political experts and your average Buy Twitter Verification user when it becomes edgy or appropriate.

For this factor, there are many benefits and downsides to newsjacking.


  • Profit from a newspaper article with little effort.
  • Enormously broaden your brand name reach and take it to the mainstream.
  • Cultivate huge social networks engagement.
  • Increase brand loyalty (if done effectively).
  • Show your brand name’s values in real time.


  • Possibly damage your brand’s credibility.
  • Mistime a story and stop working to utilize its benefits.
  • Interest the incorrect audience.

So, to reap the full benefits of newsjacking, you require to know how to approach a story and what story to select.

How To Utilize Breaking News

Discover Trending Stories Relevant To You

Firstly, you require to find the best breaking newspaper article to news jack.

Smaller brand names can benefit from looking into trending topics in their niche using tools like Google Trends to find appropriate trending topics.

Screenshot from Google Trends, January 2023 As you can see, interest in crypto, in general, is dropping, however there are lots of subtopics that are trending, which any brand name can take advantage of. Screenshot from Google Trends, January 2023 Platforms like Semrush and SE Ranking likewise supply tools that enable us to check out trending subtopics in any given specific niche. For example, SE ranking offers a mind map and clusters for each trending topic. Screenshot from Semrush, January 2023 For smaller sized markets, I recommend even blogging about stories

that will trend in the future that you can get ahead of. For example, brand-new technologies, such as ChatGPT and AI, deal chances for

SEO brands to rank extremely for those keyword searches as they ultimately rise in time. Furthermore, you can discover trending topics by looking for trending hashtags on Buy Twitter Verification, Hot Posts in

Reddit neighborhoods, and by monitoring what individuals post on Buy Facebook Verification and Buy Instagram Verification. Supply A Distinct Brand Name Spin Next, you require to provide a distinct perspective that assists separate your brand name from the competition. For instance, many brands during the pandemic, such as Uber and Busch, effectively produced top quality ad campaigns that were special and stylish, and consolidated higher commitment with their customers. Make your campaigns appropriate to your brand and its clients. For instance, if you’re a vehicle business, developing advertising campaign around the need for more electrical cars or even poking fun at Elon Musk may be relevant. However, talking about other news stories that don’t relate to cars and trucks or transport will appear inauthentic. Attract Your Audience We also need to consider what type of audience we want our brand to market to. Leveraging trending keywords can assist you craft advertisement imaginative that speaks to your audience’s needs. In addition, cultivating your message for your audience makes you appear more genuine. Lastly, marketing to your audience will assist your campaign over the right channels. For example, professional brand names in the scholastic space will take advantage of writing about trending stories on platforms like LinkedIn and Buy Twitter Verification, as opposed to Buy Facebook Verification or Buy Instagram Verification.

Master Timing Another essential factor to consider of newsjacking is timing. If your brand name is not capable of

creating something quick, you might become irrelevant. Naturally, I suggest correctly investigating a newspaper article before attempting to make a marketing project out of it to be safe.

In most cases,

it will require a great deal of resources to act on a news story quickly and successfully, which might not be realistic for numerous brand names. Construct Traction With Promo

When you design your ad campaign, you should promote your brand to reach as lots of eyeballs as possible. Adding hashtags to viral stories

will assist your brand reach a wider audience. Additionally, sharing advertisement creatives across all social media platforms and via email to newsletter lists will help you reach more clients. Again, the secret is

to be quick, especially if you wish to promote ads over standard or digital channels.

Utilize it Sparingly Finally, I think it’s important to remember that newsjacking is not a daily method, nor should it be used more than a few times a year. Brands can take on a major threat by taking part in newsjacking, and they might betray any authenticity they are attempting to make by taking part in this tactic too much. For this reason, I suggest keeping a close eye on your market for any trending

stories and selecting just one that feels right for your brand name. Heading out and seeking stories may be more costly in the long run and supply really little benefit.

5 Examples Of Successful Newsjacking To help you plan better, let’s analyze some examples of successful and unsuccessful newsjacking. 1. Busch Beer Sponsors Dog Adoptions Among the more

heartfelt stories of the early pandemic was an effort by Anheuser-Busch to motivate more people to embrace canines. The business offered a complimentary three-month supply of beer for

anybody who adopted a pet from a shelter sponsored by the Midwest Animal Rescue & Solutions(MARS)

. The story assisted shine a light

on an underreported phenomenon and helped the company gain broad praise throughout social media and its client base.

2. Uber’s Ad Campaign:”Thank You For Not

Riding “Of all of the industries struck hardest by the pandemic, ride-sharing needed to be one of the hardest. However, Uber was not only

able to restore its brand but likewise take advantage of the pandemic with its”Thank You For Not Riding” campaign, where it motivated drivers to stay home. While the business certainly

lost a lot of cash because of the global event, this ad campaign helped forge greater trust and loyalty with its consumers, which has actually been rewarded even more greatly in the long run. 3. Oreo’s Famous “Blackout Advertisement”

Possibly the most infamous example of newsjacking took place almost a decade earlier at Super Bowl XLVII in New Orleans

. After a malfunctioning relay triggered a power interruption for a couple of minutes, Oreo reacted with a real-time Buy Twitter Verification post that lit the web on fire. Screenshot from Buy Twitter Verification, January 2023 This extremely simple however skillfully timed tweet remains among the very best examples of newsjacking done properly in the flash of a minute. 4. Budweiser Saves Its World Cup Throughout the 2022 World Cup, Budweiser– among the world cup’s main sponsors for over 3 decades– received a disrespectful awakening when it found that Doha had actually banned all alcohol from its sporting occasions. While the company deleted a tweet, specifying,”Well, this is uncomfortable,” it reacted remarkably by awarding the beer

it had actually guaranteed for the cup to the winning country. Screenshot from Buy Twitter Verification, January 2023 This story is a terrific example of how brands can pivot and control a breaking newspaper article for their own benefit. In the exact same way that Oreo manipulated the Super Bowl blackout to its benefit, so too did Budweiser to newsjack the story and capitalize on it long-lasting, even if it lost on tens of thousands of dollars in sales. 5. Google’s Year In Browse Lastly, Google’s Year

in Browse is another imaginative example of a brand that can taking advantage of trending newspaper article to inform its own unique brand story. By putting its brand name at the center of these news stories, Google helps form a more powerful connection with its customers and reinforce its brand’s pre-eminence in the tech space. Newsjacking Done Incorrect Obviously, for every success story of newsjacking

, there is one equally as dissatisfying. Maybe the most infamous failure at newsjacking originated from Pepsi with its infamous Kendall Jenner ad. While growing political discontent and hot-button social issues, Pepsi’s advertisement completely missed the point and embarrassed its track record. Let this be a lesson that political messages can act as effective themes, however they should be handled with grace and geared specifically for your audience. In general, newsjacking is a very reliable method for increasing your brand’s

reach and obtaining promotion.

Nevertheless, newsjacking requires tact and focus for proper execution, along with good timing. Follow these examples above to effectively newsjack a story and help your brand reach new eyeballs.

More resources: Featured Image: Yurii_Yarema/ Best SMM Panel