SEO Salaries 2022: Market Growth & Lots Of New SEO Professionals

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SEO incomes reported for 2022 reflects development in SEO as an occupation.

The State of SEO report actions suggest that majority who completed the survey are new to digital marketing.

Growth in entry-level income reporting shows this increase of brand-new experts and market development.

SEO Professional Market Development

Of those who reacted to the survey, a more significant percentage than in 2021 reported they are brand-new to the industry.

28.7% of participants reported having less than 2 years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This figure indicates 61.4% of respondents were reasonably new to SEO, with less than 4 years of SEO experience.

There were fewer SEO professionals (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Salary In SEO

The typical salaries of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO professionals at this pay rate grew by 7.5% compared with 2021, indicating that the most development in the SEO market is at the entry-level.

Reduction In SEO Earnings At The High-end

In contrast to the growth in entry-level positions, those reporting higher incomes higher skilled modest declines.

Fewer SEO experts reported profits in the middle level, upper middle, and high-end of the SEO pay scale.

Decreases In Greater Making SEO Specialists

Numerous salary categories for SEO specialists decreased:

  • 1.9% decrease in those earning in between $35,000-$49,000.
  • 3.12% decline in those earning between $50,000-$74,000.
  • 1.97% decrease in those earning $100,000-$149,000.
  • 1.53% decrease in those earning $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One bright spot is that those earning between $75,000-$99,000 increased by 1.05%

These data points do not always suggest that SEO incomes have gone down. They are portions and not actual numbers.

The explanation is that the number of entry-level SEO jobs increased by a tremendous 27.68%. That suggests that unless the other income ranges experience comparable development, their portions will naturally show a lower quantity when revealed as a percentage.

However, it shows growth in entry-level SEO positions, which could suggest a healthy quantity of market growth.

Income Varies Differ By Nation

Another way to see the earning levels for SEO is across nations.

All earnings are kept in mind in dollars, based upon the currency exchange rate when the report was produced.

SEO professionals in Australia tended to earn greater rates, $91,989, even though 46.0% of participants reported having five years or less of SEO experience.

This fact suggests a high need for Australian SEO professionals, with competitors in between companies and big brand name internal positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla validated this to be the case.

He said, “Agencies are not keeping their staff, and I see the exact same ones promoting the position over and over. AUD 110,000 seems to be the tipping point where they lose a team member to personal employment.

Agencies offer supervisors AUD 80,000, which is not competitive with internal SEO income rates. Companies are working with in-house SEOs, and the larger ones may likewise have a company on retainer.”

The United States also has indicators of solid demand for SEO employees.

62.0% of SEO experts reported less than 5 years of experience and an average wage of $78,431, showing the strong need for SEO amongst businesses.

The wage ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the participants from these three countries reported being brand brand-new to SEO, so the pay rates reported in the study may reflect the survey participant’s newness to the market but not always of the industry as a whole in those countries. Those industries are likely more mature than the study information programs.

SEO firms in Pakistan and Bangladesh typically focus outside on working for firms and companies based in Western nations.

Some Western-based companies are run by Pakistani expatriates who can utilize lower-cost SEO competence in their native nation.

Lots of companies in the West outsource work to countries like Pakistan because of the lower costs and high level of education, experience, and competence.

Internal SEO work in Pakistan is difficult to obtain due to the fact that of the high competitors for positions working for huge brands. However, the pay rates are not affected by the competition due to the fact that the wages are still competitive.

That high competition for work is shown in the lower pay rates that the study found.

According to Karachi, Pakistan-based freelance SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing groups as internal teams. And they are well-paid. It’s rather tough and competitive for any SEO professional to get a job in-house SEO at any big brand name.

SEO is a popular profession in Pakistan. And increasingly more marketers finishing from universities are taking part. There are numerous SEO specialists with more than 10 years of experience and know-how in this area. But new people are signing up with too.”

According to those who submitted the study, SEO professionals in Spain, usually, made the least, earning just $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO professionals earn.

However the pay rates depend highly on the need for SEO skill in any offered region.

In some nations, such as Pakistan, jobs in SEO are a widely known alternative for extremely informed university graduates. Competitors for jobs is high as an effect.

But in other countries, like Australia, there is less task competition. SEO expertise remains in more need there, indicating those with less experience have access to higher-paying tasks.

The survey indicates that, typically, nations that are financially flourishing and with a high currency worth use the highest-paying jobs for SEO specialists with less experience.

SEOs with less than 5 years of experience make up to $99,000.

Of those making between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making incomes under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative location for those looking for top earnings.

Those who go it alone in company, the freelancers and founders, reported greater incomes.

A sensational 44.5% of respondents who are freelancers, creators, and agreement workers make over $75,000 to $149,000.

This fact shows that freelancing continues to be a rewarding path.

That stated, experience levels are greater for those making over $100,000.

Of those earning over $100,000 annually, a frustrating majority have more than 5 years of experience.

This profits information suggests that no matter region, greater experience levels remain in demand and as a result required to earn over $100,000.

How To Earn Over $200,000

The experience levels for SEO professionals earning over $200,000 need substantial years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, suggesting that deep market experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital marketers with less than 2 years of experience.

SEO is a rewarding business in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Required To Move Up?

According to the survey results, the very first four years of experience offer many development chances to move up the pay scale.

Survey outcomes of roles and years of experience suggest that lots of digital online marketers have chances to reach manager-level positions after having simply a couple of years of experience.

The region of work and other soft abilities can likewise be a determinant of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Possibly not remarkably, a lot of study respondents with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

Two To 4 Years Of Experience

Digital marketing professionals with two to 4 years of experience tended to have higher supervisory functions.

The following is the breakdown of functions for SEOs with 2 to four years of experience:

  • 45.6% were in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The function levels attained by those with five or more years in the market seem the reverse of those with the least experience, with the majority reporting higher levels of functions.

Those with five more years of experience tended to have the higher management level roles in digital marketing, with the most significant percentage, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with greater than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least three basic courses for making more as a digital online marketer.

One course is to put in the time and move up the ranks while working in-house or at an agency.

The 2nd path is to accrue experience and abilities while working in-house or at an agency and after that branch off as an independent SEO in the role of a founder, freelancer, or specialist.

The 3rd path is to begin as a freelancer and develop your skills, then take advantage of your experience to get a full-time position or push into higher making brackets individually.

There’s no way to accelerate how many years of experience one has.

However skills and achievements, especially operating at a name brand name business or agency, is handy.

Experience doing things and finding out abilities remain vital, as the study results show it just takes 2 to four years of experience to gain a greater role in SEO.

However eventually, skills gained from experience will determine how well a person can go up within a company as an internal professional or make more as a freelancer with their ability to satisfy and maintain customers.

Those with the function of creator account for the greatest revenues in the group determining as freelancers.

Unsurprisingly, founders tended to make the most amongst those in the self-employed wing of SEO specialists.

Part of that success originates from going back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to employing the best individuals.

Jason shared, “I ‘d say among the very best things I have actually done is purchasing great leadership, putting intelligent people in place for their particular roles, then leaving their way. I create the vision, and they help me execute it.”

Michael Bonfils, Global Managing Director of SEM International, advised that a founder should, in the beginning, discover how to do most tasks in business, ultimately handing off those jobs to workers.

Michael shared his trick to being an effective creator,

“A founder should be doing everything themself at first. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Ultimately, you discover individuals who do a much better job than you do, especially things you don’t like doing. And you keep handing off duties until you are doing simply the things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are essential for making more, but the key word here is experience, not years.

Learning abilities is vital for going up the SEO market ladder.

There are numerous resources readily available for helping individuals release their professions in SEO or to enhance their existing abilities.

Find Out SEO: Novices

Best SMM Panel

Online search engine Journal publishes a comprehensive series of posts that offers a foundation for comprehending digital marketing.

This is a resource for those who are beginning their journey or have actually simply started discovering SEO.

It starts with a description of the history of SEO, the fundamental basics, and after that the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s introduction to SEO makes an exceptional foundation for any hopeful digital online marketer.

Discover SEO: Intermediate


Google releases a starter guide that provides a level of SEO information proper for those already in charge of a site in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most appropriate for those with a basic site understanding level.

This guide offers little actionable SEO details in terms of technique.

But it does offer vital information for understanding a wide range of understanding about how online search engine work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, local search, and debugging ideas.

Google’s starter guide starts with a glossary of terms to assist develop the structure for the somewhat technical info that comes next, which is a lot.

The guide includes four areas:

  1. Crawling and indexing.
  2. Search Look.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Seo (SEO) Beginner Guide

How To Obtain SEO Certifications

Google Accreditation

Google also provides an online accreditation program.

It is not a replacement for a university degree. It is a training certification to assist a worker transition to a new job in digital marketing.

This program focuses on helping individuals learn the abilities required to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel