Today’s Ask An SEO question originates from Kayle from Cape Town, who asks:
Google reveals 314 of my website pages are indexed, however Ahrefs only reveals 260 internal pages and Semrush just shows 220. What does this indicate? How can I precisely cross-check whether all my pages are indexed?
Whoever stated “numbers do not lie” never worked with a modern-day analytics program– or, any program that attempts to imitate what Google is doing. Those programs lie all the time.
However the lies aren’t nefarious.
None of the tools we use are attempting to deceive us into thinking we have different outcomes than we do.
Understanding how a tool works, what it is determining, and how to finest read those measurements is a vital ability for any digital marketer.
So, how do you understand the distinctions in between disparate lead to various tools?
Take a look at The Tool’s Source
The initial step in comprehending how to understand results from numerous tools is to comprehend the tool you are utilizing.
Where does that tool pull its data?
How does it pull information?
Is the data going to be accurate or more of a trend gauge?
For example, brand-new SEO pros are often shocked by the disparities when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you comprehend how each tool gets its information, its appropriate usage becomes self-apparent.
Semrush’s traffic analysis is based on the number of keywords a site ranks for and a price quote of just how much traffic each keyword will bring.
This is extremely incorrect when aiming to compare absolute data for websites.
If you are searching for traffic patterns gradually, Semrush is among the very best tools out there for competitive analysis.
However I would never use it to determine the traffic on a website where we have access to Google Analytics, since Google Analytics measures the actual visitors to a website.
Semrush estimates traffic; Google Analytics determines traffic.
Ahrefs Vs. Semrush Vs. Google Search Console
Let’s get to the concern at hand.
If I am attempting to comprehend the variety of indexed pages for a website I control, I’m only going to rely on data from Google Browse Console. Why?
Google Search Console (GSC) is the only tool of the three in question that measures the number of pages are indexed vs. estimates the number of indexed pages.
Is Google Search Console constantly entirely remedy? No.
But in almost every case, GSC will offer a more accurate representation of how many pages are in fact indexed.
Both Semrush and Ahrefs use the alternative to connect your GSC information to your account.
This makes the data from those tools more accurate on your website.
This does not imply that the numbers of competitors’ sites– or websites where you don’t control the Google Search Console– are going to have more accurate results in Ahrefs or Semrush.
However if you require competitive analysis, Ahrefs and Semrush are the best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I do not believe that’s necessary.
Google is the location you want all of your pages indexed.
Google Browse Console was made for that function.
It’s the only source of original information you have when it concerns Google’s index, due to the fact that search operators don’t return precise results and haven’t for some time.
It is very important for digital online marketers to understand what a tool does, where its data comes from, and the best way to utilize it.
Up until now, I have not seen an AI that is a replacement for a keen marketing mind armed with the knowledge of how the community works.
So prior to you run an analysis, comprehend the tool and what it is best used for.
You’ll be a much better digital marketer if you comprehend what you are measuring, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel