Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is important to SEO, the sports market can produce some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to talk about the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Have a look at how sports can provide some valuable marketing insights and how marketing can gain from sports too.

We understand how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. Individuals sometimes have an unreasonable attachment to this activity, myself consisted of. We do not use our minds when we process a sport. The fan base is not something reasonable. So when you have such an accessory to something. The psychological connection is so strong that, of course, brand names will wish to be included. Sports marketing is accompanying to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brand names line up with professional athletes whose message and online personality align with the values that the brand name wants to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real individuals. So if you are a professional athlete who delights in theater, go to the theater and get associated with regional neighborhood activities. Try to identify the other enthusiasms that you have. All of that helps you build your personality. Make people find you more relatable and likable, which will equate into brand names wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is licensing a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for athletes to build their brand name.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources pointed out:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer competing for an audience. We’re not only
taking on our direct rivals however for the attention of the audience. You’re competing for individuals’s times. So if you are trying to get one of your fans’ attention, you are competing with the music they listen to. You’re likewise taking on Spotify therefore various things. Nowadays that is something that we require to think of when we evaluate our methods and our positioning. It’s not just about our direct rivals but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s always great to examine what your main rival is doing and your smaller sized competitors. And it’s constantly excellent to have a “side project” to explore. But, of course, you might be unable to do it on your business’s website. Still, the ability to have some side project and then turn it into an organization case and after that pitch the capability to do it on your company’s site may likewise be handy.— Loren Baker, 47:23

The top thing is comprehending the audience. Who are you trying to reach, and then identify the best channels to reach that audience? With influencers and content developers online, when we consider PR, we do not just consider standard media. We think about anybody with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys building lasting relationships with people, using the video game of football as her prime opportunity.

Her enthusiasm for sports and competence in journalism, public relations, and marketing assist her develop athletes and organizations side-by-side through dynamic service models.

With an MBA devoted to Football Industries currently under her belt integrated with bi/multicultural experience within the industry, Karina is prepared to make considerable modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Online Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker