Google Responses If Splitting A Long Article Could Result In Thin Material

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In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a typical misperception about what thin content really is.

Thin Content

The word thin methods lacking thickness or width.

So when we hear the term “thin content” it’s not unusual to consider thin material as a web page with very little material on it.

The real definition of thin material is more along the lines of content that lacks any included value.

Examples are a cookie cutter page that barely differs from other pages, and even a website that is copied from a retailer or maker with absolutely nothing additional contributed to it.

Google’s Product Evaluation Update removes, among other things, thin pages including evaluation pages that are only item summaries.

The trademark qualities of thin pages is that they lack originality, are barely different from other pages and/or do not offer any specific included worth.

Entrance pages are a type of thin content. These are websites developed to rank for particular keywords. An example can be pages produced to rank for a keyword phrase and different city names, where all the pages are essentially the same except for the names of the cities.

Are Brief Articles Thin Material?

The person asking the concern wanted to know if dividing a long article into much shorter articles would result in thin material.

This is the question asked:

“Would it be considered thin content if a short article covering a lengthy topic was broken down into smaller sized articles and interlinked?”

Lizzi Sassman addressed:

“Well, it’s hard to understand without looking at that content.

But word count alone is not indicative of thin material.

These are two completely legitimate techniques: it can be good to have a thorough short article that deeply checks out a subject, and it can be equally simply as good to break it up into much easier to comprehend topics.

It actually depends upon the subject and the material on that page, and you understand your audience best.

So I would concentrate on what’s most practical to your users which you’re supplying sufficient worth on each page for whatever the topic might be.”

Dividing a Long Post Into Multiple Pages

What the individual asking the concern may have been asking is if was all right to split one prolonged subject throughout multiple pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the material.

The Googler assumed that the individual asking the concern was splitting a long post into shorter short articles dedicated to the numerous subjects that the lengthy post covered.

The non-live nature of Google’s new variation of SEO office-hours didn’t enable the Googler to ask a follow-up concern to verify if she was comprehending the concern correctly.

In any case, pagination is a great way to separate a lengthy post.

Google Browse Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark