Google is bringing 2 new metrics to GA4 residential or commercial properties that online marketers can utilize when constructing custom reports.
Google Analytics is including two brand-new metrics to GA4 residential or commercial properties that provide more insight into the number of pages visitors view and
how long they remain. Views per session and average session duration are now offered in Explorations and Reporting Customization in
GA4. Views per session tracks the number of app screens or websites people take a look at during a single visit, while typical session period determines the time users invest in the site.
A statement from Carly Boddy, Product Manager at Google Analytics, demonstrates how to include these metrics when developing custom reports:
Develop reports from scratch to meet your organization requires in Reporting Customization with these new metrics now offered #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and typical session period for Universal Analytics (UA) homes, there are a few crucial differences to understand regarding GA4.
You’re likely to see a difference in session counts, which can differ from company to business based upon the list below elements:
- Geography: UA homes count a brand-new session at midnight even if the user hasn’t left, which suggests session counts may be higher than GA4. Think about the time zones of your users and how most likely they are to cross the midnight limit to reboot a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which indicates you may see a much greater count of sessions in UA than in GA4.
- Filters: The data in UA reporting may be subject to see filters that exclude data. The information in GA4 reporting for GA360 clients might be subject to filters that define which information from a source home appears in a sub-property.
- Estimate: GA4 homes utilize an analytical estimate of the number of sessions on your website or app by approximating the variety of unique session IDs, while UA residential or commercial properties do not estimate the number of sessions. GA4 residential or commercial properties more effectively count sessions with high accuracy and low error rate.