This past November, I chose to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a wild-goose chase.
For those of you who don’t understand what a LinkedIn pod is, it’s basically a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I decided to sign up with a few pods and test it out for myself.
I’m not necessarily an established LinkedIn believed leader with thousands of followers, but I post about my writing work on a relatively routine basis and have actually even gotten a few customers through LinkedIn. So a few more followers and engagements with my posts certainly would not injure.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the fundamentals.
A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s material on LinkedIn. The idea is that by being in a pod, you’ll have the ability to increase your connections and, consequently, your chances.
In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and interact with it.
Many engagement pods work on the principle of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll need to do the exact same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be valuable since they can:
- Enhance the reach of your content
- Help you get more engagement on your content (likes, comments, shares)
- Offer extended networking opportunities
- Engage employees to support your brand name
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is specifically important since the LinkedIn algorithm divides content on the platform into three types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too frequently might be marked as spam.
- Low-quality posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be labeled “low-quality.”
- High-quality posts: Posts that are easy to read, motivate questions, and incorporate strong keywords will be labeled top quality and, therefore, will be shown to more users on LinkedIn.
The question is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a couple of different ways to join a LinkedIn engagement pod.
Initially, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups concentrated on developing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.
There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.
I try out all 4 types of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each method so that I could precisely track any distinctions in engagement across techniques.
Here’s a breakdown of that process.
Handbook pods: I utilized an article on scheduling Buy Instagram Verification reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this technique, I used a post I ‘d shared on economic crisis marketing
. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I composed for Best SMM Panel on social media share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod technique I started off by developing a manual LinkedIn pod of my own.
I selected a little group of my writer good friends (because they comprehend the research procedure)to pod up with. I sent them a fast message outlining the technique and encouraged them to connect with each other.
Luckily, they’re all great sports, and I instantly started receiving a barrage of LinkedIn notices revealing the assistance of my friends.
I likewise immediately saw some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all occurred in simply a couple of hours! LinkedIn-specific pod approach I likewise signed up with a couple of LinkedIn group pods focused on digital marketing and social networks.
The number of members actually differed in these groups. One had over a million members, at the others had simply a few lots. I chose a mixture of high-member pods as well as a couple of smaller ones. If
vanity metrics have actually taught me anything, it’s that even if a lot of people
are in your circle, it doesn’t imply they’re in fact taking note. A few of the pods I discovered in my search were referred to as inactive, so I stayed away from those. Of all the groups I joined, Video game of Material was the only one that appeared to have regular posts from other users. The rules of GoC were quite easy: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it remains pertinent. Group members can then discuss the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post comments, I did see lots of people responding to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. At least in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material
users discussing each others linkedin posts”width= “620”height= “470”/ >
I entered and followed suit, engaging with posted links and
commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise installed the lempod extension on my Google Chrome web browser. lempod uses a digital marketplace loaded with LinkedIn engagement pods you can join. I joined a few pods focused on digital marketing and social networks. The first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared pertinent. I immediately published the link to my post. When I shared the link, the screen opened up to a huge chart, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.
Within simply a few minutes, my impressions had actually grown from 191 to 206. I likewise had six new remarks. I viewed this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may indicate these users were really thinking about my work.
Not to discuss, the engagement was can be found in quick. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications coming in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had actually engaged. Two hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never authorized.
It appears this group may
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: Initially look, it may appear like the Automated LinkedIn pod was the most efficient pod, but I actually think it was the Handbook pod for reasons that I will explain listed below. In either case, none of the LinkedIn pods really made a huge difference for me or helped grow my existence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these results.
This seemed like the most natural, a lot of consistent method. Since I was leveraging individuals I currently knew, the remarks were genuine, relevant, and sincere.
Not to point out, these people are really in my market– implying if my posts show up in their feeds to their connections, it may help me network even more.
Nothing about this approach came off as spammy, though I do not know how reasonable it is to ask my friends to do this each week.
Over the course of one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this approach generated the most remarks, reactions were vague and less pertinent than those discovered in my manual pods. Plus, most of these individuals worked beyond my industry. So, there likely isn’t much advantage to my content appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach definitely generated the most likes and comments. However, I didn’t see any pertinent profile check outs, direct messages, or connection demands come through. Also, while there were a lot of brand-new remarks, they were all basically the very same:
- “Truly cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these vague remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can just imagine that other users might see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any additional engagement from this technique.
What do the outcomes suggest?
Here are the main takeaways from my experiment.
Genuine pods have benefit
There is certainly some engagement to be gained from using LinkedIn pods. Pods that are made up of appropriate, authentic connections within your industry can definitely help to enhance your material and get you more views, likes, and remarks.
Spammy pods will not get you far
But, if you’re attempting to game the system by joining pods that are full of fake accounts or that are unrelated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re coming from accounts that will never ever do business with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the discomfort that featured having numerous inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, but if anybody took a more detailed look it would be pretty obvious the engagement was spam.
Just as I would not recommend companies purchase their Buy Instagram Verification fans, I would not recommend they utilize engagement pods. Maybe, in many cases, where the pod members are hyper-relevant to your specific niche, it deserves it. But if it looks suspicious, possibilities are your audience will discover. And the last thing you want is to lose their trust.
Focus on close, pertinent connections
If you still wish to join a LinkedIn pod after reading this, the very best method to use them is to join ones that are relevant to your market which are comprised of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can lead to important relationships (and, hopefully, real clients).
Here are a few tips for discovering the ideal LinkedIn pods:
- Have a look at groups associated to your industry or niche. A lot of these will have pods associated with them.
- Ask trusted connections if they know of any good pods to sign up with.
- Create your own pod with a group of like-minded people.
- Prevent extremely spammy pods that are just focused on promoting content and not taking part in genuine conversations.
- Most of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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